You’ve probably heard “Dilly Dilly” before, and you’re almost certainly going to be hearing a lot more of it — with the phrase taking center stage in Bud Light’s 2018 Super Bowl ad campaign. Dilly Dilly was first used back in August 2017 when Bud Light started its series of new medieval-themed commercials with the “Banquet” spot below. The phrase has since made several more appearances, with characters using it as a toast similar to “cheers” or as a phrase signifying approval, such as “hear hear”. Is Dilly Dilly real or made up? Well, both, actually. “Dilly” on its own is...read more
